This is
our Story
This is
our Story
our Story
The idea and the people behind AZURLAMOUR
Let´s make fashion talk.
Besides our commitment to sustainability, quality and design we strongly believe in statements, debate and attitude that sets our brand and products apart.
Hey – this is us
40+ Years of Design Experience Together.
Karen has a degree in fashion design and has been working in the fashion industry for almost 25 years. She has many years of operational management experience in design, production, purchasing, brand positioning and business management. Entrepreneurial, strategic and sustainable thinking and action are her strengths. Two international fashion brands have belonged to her heart for decades.
Niels, with more than 20 years of experience working for renowned international brand agencies, is a master at bringing brands to life through design. He studied design in Hamburg, Stuttgart, and Portsmouth (UK), and his career led him to the role of Creative Director at one of Germany's top design agencies.
Just a Kiss?
"For us The Kiss Icon is more than a symbol for love and passion. It shows an intimate personal moment and is a sign of social debate and attitude."
Karen and Niels,
Founders of AZURLAMOUR
More than a kiss!
Our brand icon, holds a unique secret that‘s waiting to be unveiled. Do you see it?
Our Brand Icon
A Symbol Beyond Passion
Our brand icon is more than just a kiss; it‘s a profound reflection of our values and aspirations.
The icon, a stylized mouth, signifies far more than love and passion. It captures the essence of an intimate personal moment, a connection that transcends the superficial, and it serves as a powerful sign of social debate and attitude.
If you take a closer look, you will notice that the name "AZURLAMOUR" appears on the lower lip of our brand icon.
Our Name
Why AZURLAMOUR?
The name „AZURLAMOUR“ reflects a brand deeply committed to personal expression and meaningful connections in the world of fashion.
„Azur,“ evoking the serene blue of the sky and sea, embodies a sense of tranquility and open-mindedness. Combined with „L‘amour,“ meaning love in French, it suggests a brand that is not just about aesthetics but also the emotions and experiences behind fashion.
